Feeling the clinch of a declining global economy and the lackluster sales of the Murs album, The End of the Beginning, El-P has turned to alternative methods of incurring income. Scottish brewery maker, Orkney, has hired the Definitive Jux label head as its “Skullsplitter” brand mascot.
“Paragon makers of evil, type-infested intrepid as I thought. Needed some extra dough, rounded up the Jabberwocky, thought about it, enlisted I did,” said El-P in his press release.