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Penthouse Penetrates The Rap

By a Gossiping Bitch on June 22nd, 2004

Sometimes we at GB let others do the work for us. Well, arguably, they do the work for us all the time. Cause, let’s face it, The Rappers are quite the public fuckups, yea?

In any case, Penthouse Magazine sent us along their breakdown of The Rap music in regards to their readership. And shit – we thought we’d share it with all of you.

So sit back, relax, and dig how many records Penthouse porn perverts purchase.

 

PENTHOUSE MAGAZINE AND THE RAP/HIP HOP AUDIENCE

The Hip Hop culture has permeated popular culture in an unprecedented fashion. Because of its enormous cross-over appeal, the hip-hop culture is a great unifier of diverse populations. Approximately 75% of the rap and hip hop audience is non black. It has gone from the fringes, to the suburbs and into the corporate boardrooms.

Rap music as it came to be known in the early 80s, lacked major commercial support in its early stages. Twenty years later, however, hip-hop culture has since flooded mainstream culture and rap music is as prevalent in suburban homes as it once was in its native environment, moving from American subculture to the forefront of American attention. A myriad of organizations that appeal to hip hop have diversified for competitive advantage. It makes good business sense.

Penthouse magazine is an internationally recognized brand, and for 35 years we have been actively involved with young men, who are forming brand preferences and living active lifestyles. Currently, over 2.9 million adults read Penthouse magazine on a monthly basis with a pass along readership of 6.6%. Since 1969, Penthouse magazine has been hailed as a strong voice in the media. We have been commended for our hard hitting investigative reporting to outspoken contemporary comment to stunning photographic essay’s of today’s most beautiful women.

Hip-Hop is the fastest growing music genre in the United States, accounting for $1.84 billion in sales last year out of a $14.3 billion total for the US recording industry. Nearly 70 % of those sales are to white suburban youth, a striking transformation considering rap music’s beginnings. To this end, Penthouse Magazine has long supported this genre and conducted interviews on several Hip Hop/ Rap Moguls such as Russell Simmons, Damon Dash and most recently Ice T, in the Penthouse 35th Anniversary issue ( On sale 7/27/04 ).

RAP/HIP HOP FACTS & PENTHOUSE MAGAZINE
( Source: 2003 MR. FALL WAVES 48&49 )

TOTAL PENTHOUSE U.S AUDIENCE – 2.932 MILLION PENTHOUSE READERS MONTHLY

SPANISH / HISPANIC DESCENT – 410,000 PENTHOUSE READERS MONTHLY

BLACK – 511,000 PENTHOUSE READERS MONTHLY

WHITE – 2.3 MILLION PENTHOUSE READERS MONTHLY

213,000 PENTHOUSE READERS BUY RAP MUSIC MONTHLY- PRE-RECORDED AUDIO – 44 TIMES MORE LIKELY THAN THE NATIONAL AVERAGE

204,000 PENTHOUSE READERS BUY HIP HOP MONTHLY – PRE-RECORDED AUDIO – 36 TIMES MORE LIKELY THAN THE NATIONAL AVERAGE

593,000 PENTHOUSE READERS LISTEN TO URBAN RADIO FORMATS MONTHLY – 60 TIMES MORE LIKELY THAN THE NATIONAL AVERAGE.

Continue to be a part of this phenomena and speak directly to our loyal readers each and every month. Penthouse Magazine also offers our fabulous Penthouse Pets for promotional events and autograph signings.

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